Northman Services: Branding
"Do you have a card on you?" Joe at Northman Services found himself empty handed one too many times at this question, and his business felt the blow. He wasn't about to settle for a "brand aid," however. He wanted a streamlined look across all marketing platforms that would communicate what made his handyman services unique. His logo and branding needed to express that Joe wasn't your average Joe mowing lawns and pulling weeds. He asked to deviate from the typical trees and equipment that are commonly associated with contract work and instead highlight the strength, dependability and attention to detail that set him apart from his competitors. Keeping with the Nordic theme of his brand name, this logo was created, with the fun and catchy tag line, "Fit for the Gods!"